Role: Director, Designer, Animator

GooseLand

A web app that turned West Hollywood into a giant egg hunt.

To celebrate a friend’s birthday, we created a web app to turn her favorite spots in LA into an egg hunt. Her nickname is Goose, so you’ll see everything is goose-themed.

Entry Point

A QR Code in the form of an admission ticket.

To try the website in real time, scan the QR code!

Coming Soon Page

To build up anticipation, we created a coming soon page with a countdown till 8pm, when the game starts.

Landing Page

A map of the game in the shape of a G — her initial.

Each section of the map is interactive and leads to a new page.

Map For The Eggs

We created custom pages to guide her to each egg.

Each egg contained a third of the passcode that she would enter in the “You Win“ section on the landing page to uncover her birthday present.